Become A Small Business Strategist

"It is now more critical than ever that small businesses make effective, rational decisions. Effective and rational use of the Internet is no exception."

This is a high level executive workshop that leads you through the maze of today's new media alternatives and brings you safely home to what your business is all about, the best way to serve your customers.

This workshop will not teach you HOW to use Facebook, but whether you, or your business SHOULD use Facebook at all!! This online workshop will take you, the small business strategist, through an in depth assessment of your business to help you clearly see who your customer are and how best to reach them.

When you have completed the workshop and it's exercises you will have a good feel for your need to outsource, hire or train staff to help achieve your objectives. You will also understand the importance of tracking the progress and results of your efforts.

The world has changed, and you can and should strategically change with it.... You may already have a plan in your mind, but join us and take the initial plunge with the SWOT strategic planning process...you may find there are more opportunities out there and that you have more capabilities than you imagined.

IIMA4BIZ WORKSHOP TOPICS

Getting Started with swot

Understanding where you are and where you are going is the first step in any successful venture. This course will help you perform a strategic analysis on your business. This will culminate with the development of a strategic plan for implementing new media to achieve your business objectives.

you have a plan, now do it!

We all know that a plan is only as good as it's execution. This course will help you assess the best methods for implementing your plan. It will also help you identify the be tracking and reporting mechanisms to use to help insure your initiative are effective and profitable.

MARKETING WITH NEW MEDIA

Understanding the role of new media marketing, and how to launch the more popular 'immediate' feedback applications (Facebook, twitter, YouTube, ...)

CUSTOMER SERVICE

Understanding the new media 'immediate' customer service applications, including how to listen, understand, and act ...quickly.

OPERATIONAL EFFICIENCY

Understanding the collaboration, mobile, and productivity applications that enable more effective management, all with readily available technology (Skype, Google Docs, GPS, wiki's, etc.)